{"id":1008,"date":"2020-06-11T08:58:44","date_gmt":"2020-06-11T03:28:44","guid":{"rendered":"https:\/\/www.trendstechblog.com\/?p=1008"},"modified":"2020-06-11T10:28:05","modified_gmt":"2020-06-11T04:58:05","slug":"the-opportunities-of-e-commerce-in-times-of-high-demand","status":"publish","type":"post","link":"https:\/\/www.trendstechblog.com\/the-opportunities-of-e-commerce-in-times-of-high-demand\/","title":{"rendered":"The Opportunities Of E-Commerce In Times Of High Demand"},"content":{"rendered":"<p>COVID-19 is driving e-commerce in many countries, and opening new challenges and opportunities for digital sellers. While restrictions and fear of going outside have taken off the online shopping basket, the rest of e-commerce has remained volatile, with a disparate impact between some sectors and others: tourism and traditional retail, such as fashion, clothing, and accessories, have reduced their sales. However, other sectors such as supermarkets and hypermarkets, sports equipment, personal care products, pharmacies and para pharmacies, office and school supplies, furniture and home decor, pet supplies and accessories, or video games are seeing the other side of the coin. So, what are the challenges and opportunities of e-commerce in times of high demand like today.<\/p>\n<p>The usual catalog is ceasing to be the gateway for most users, who go directly to search engines to hunt for a specific product. Yeast, flour, or toilet paper have been some of the most sought after products during this pandemic, and some of them have even been completely depleted.<\/p>\n<p>COVID-19 is driving <a href=\"https:\/\/en.wikipedia.org\/wiki\/E-commerce\"><span style=\"color: #0000ff;\"><strong>e-commerce<\/strong><\/span><\/a> in many countries, and opening new challenges and opportunities for digital sellers. The same happens at Christmas time, in which certain toys, perfumes, or technological products are out of stock and monopolize the search engines of e-commerce. So what can online stores do to improve this shopping experience in the face of the paradigm shift.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-655de173ad095\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-655de173ad095\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.trendstechblog.com\/the-opportunities-of-e-commerce-in-times-of-high-demand\/#Refine_The_Search_Parameters\" title=\"Refine The Search Parameters\">Refine The Search Parameters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.trendstechblog.com\/the-opportunities-of-e-commerce-in-times-of-high-demand\/#Recommend_Suggest_Similar_or_Substitute_Products\" title=\"Recommend &amp; Suggest Similar or Substitute Products\">Recommend &amp; Suggest Similar or Substitute Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.trendstechblog.com\/the-opportunities-of-e-commerce-in-times-of-high-demand\/#Offer_More_Complimentary_Products\" title=\"Offer More Complimentary Products\">Offer More Complimentary Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.trendstechblog.com\/the-opportunities-of-e-commerce-in-times-of-high-demand\/#Helping_To_Save\" title=\"Helping To Save\">Helping To Save<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.trendstechblog.com\/the-opportunities-of-e-commerce-in-times-of-high-demand\/#Report_On_Trends_Of_The_Products\" title=\"Report On Trends Of The Products\">Report On Trends Of The Products<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.trendstechblog.com\/the-opportunities-of-e-commerce-in-times-of-high-demand\/#Avoid_The_Frustration_Of_Not_Finding_What_You_Want\" title=\"Avoid The Frustration Of Not Finding What You Want\">Avoid The Frustration Of Not Finding What You Want<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Refine_The_Search_Parameters\"><\/span>Refine The Search Parameters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The purchase to be successful, it is essential that the user can, through brief search filters, refine their selection to the maximum and easily and effortlessly find the product that interests them.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Recommend_Suggest_Similar_or_Substitute_Products\"><\/span>Recommend &amp; Suggest Similar or Substitute Products<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A product may run out of stock, especially in times of high demand. In these cases, the search engine should be able to offer useful recommendations and suggestions for similar products, which encourage them to carry out the purchase. For example, chemical yeast has been out of stock in most supermarkets and hypermarkets for some time. If a user searches for it and it is not available, the search box could suggest other substitute products that may meet their needs, such as fresh yeast, bread, or biscuits.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Offer_More_Complimentary_Products\"><\/span>Offer More Complimentary Products<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The user can enter e-commerce with a fixed purchase idea, but it is very possible that when viewing a list of products most purchased by other users, products that are usually bought together, or related products With your searches, decide to expand the shopping cart. As in the previous case, the user looking for yeast may also need eggs, vanilla essence, cocoa powder, or butter to make their cakes. Getting ahead of the user&#8217;s needs may be the key to increasing the purchased ticket.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Helping_To_Save\"><\/span>Helping To Save<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I always say that helping users to save on their purchase, recommending alternative or complementary products that are on offer or promotion, is a very favorable point to establish the user&#8217;s trust. This applies even more in situations like the current one, where there is a great demand for online products and, besides, the pockets of our users may have been affected.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Report_On_Trends_Of_The_Products\"><\/span>Report On Trends Of The Products<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Based on the parameters that the user has searched for, information related to that product can be offered, as well as trends and news about it. In this way, a more complete brand experience and greater loyalty are created, since the user perceives an added value beyond the product.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Avoid_The_Frustration_Of_Not_Finding_What_You_Want\"><\/span>Avoid The Frustration Of Not Finding What You Want<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In times of high demand such as today, we know that some products may be out of stock or in stock. The same search engine must anticipate and alert that a product is not available, and provide us with information on when that product is expected to be available again and even provide us with a registration form to notify us, either by email or phone, when can be bought again. Also, the recommendation and suggestion of other similar or substitute products apply here.<\/p>\n<p>We are currently seeing a paradigm shift worldwide on the way users access and interact in online stores. The search engine constitutes an essential tool for e-commerce, above even the traditional catalog, which poses new challenges, but also great opportunities when it comes to generating greater trust in the relationship with the consumer. The search box has become the place on the web where the purchase is managed and, therefore, it is essential to work conscientiously to anticipate the needs of users, especially in the new paradigm that is opened to us.<\/p>\n<p><strong><span style=\"color: #0000ff;\">Also Read: <a style=\"color: #0000ff;\" href=\"https:\/\/www.trendstechblog.com\/hybrid-cloud-and-multi-cloud\/\">What Is The Difference Between Hybrid Cloud And Multi Cloud<\/a><\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>COVID-19 is driving e-commerce in many countries, and opening new challenges and opportunities for digital sellers. While restrictions and fear&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1009,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[181],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Opportunities Of E-Commerce In Times Of High Demand<\/title>\n<meta name=\"description\" content=\"e-commerce in many countries, and opening new challenges and opportunities for digital sellers. 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