{"id":1258,"date":"2020-08-12T15:06:48","date_gmt":"2020-08-12T09:36:48","guid":{"rendered":"https:\/\/www.trendstechblog.com\/?p=1258"},"modified":"2020-08-12T15:07:09","modified_gmt":"2020-08-12T09:37:09","slug":"online-advertising-facebook-ads-and-google-ads","status":"publish","type":"post","link":"https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/","title":{"rendered":"Online Advertising Facebook Ads And Google Ads"},"content":{"rendered":"<p>When it comes to online advertising, this is the hot button question: Should I choose <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.trendstechblog.com\/campaign-with-adwords\/\"><strong>Google Ads<\/strong><\/a><\/span> or Facebook Ads.<\/p>\n<p>Though it might be hard to believe, one platform is not snecessarily better than the other. That said, you might find that one of the two solutions is more equipped to adapt to your clientele and the company\u2019s needs.<\/p>\n<p>Each of these platforms offers excellent results in the world of online advertising.<\/p>\n<p>So what should I choose? Google or Facebook Ads? We\u2019re here to help you find out.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-655ddbf53563c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-655ddbf53563c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/#Define_Your_Goals\" title=\"Define Your Goals\">Define Your Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/#Your_Target\" title=\"Your Target\">Your Target<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/#The_Set-Up\" title=\"The Set-Up\">The Set-Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/#The_Cost\" title=\"The Cost\">The Cost<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Define_Your_Goals\"><\/span>Define Your Goals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before you decide, there are several criteria to consider. Start with a list of your goals so that you can get to know your company\u2019s needs.<\/p>\n<p>Are you opting to advertise online so you can generate more traffic to your site? Are you looking to gain new customers, open the path to new possibilities, or get more calls from your prospects? Whatever your goals are, don\u2019t let them out of your sight.<\/p>\n<p>Below, we\u2019ve compared the two iconic platforms of online advertising so you can look at everything clearly and make an informed decision.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your_Target\"><\/span>Your Target<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Successful advertising targets to the relevant people. Reaching the wrong people is both useless and counterproductive for you. You\u2019ll be investing in completely ineffective publicity.<\/p>\n<p>The first question you need to ask yourself is, therefore, who are my future clients? The goal is to study their habits to know which platform and means of communication will be the most effective for targeting your clientele.<\/p>\n<p>The first question you need to ask yourself is, therefore, who are my future clients? The goal is to study their habits to know which platform and means of communication will be the most effective for targeting your clientele.<\/p>\n<p>Ask yourself the questions, does my customer type search for products and services on Google? What social media networks do my prospects use?<\/p>\n<p>As for Google Ads, campaign targeting is based on keywords. You, therefore, need to choose the search terms you want your ads to appear in. It is also possible to refine your target with geographical and demographical data.<\/p>\n<p>For Facebook, there\u2019s a different approach. The platform lets you target the profiles of different types of users who match your ideal clientele. To do so, the network uses the data of registered users and subsequently organizes them based on several criteria, such as their interests, behavior, or geographical area.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Set-Up\"><\/span>The Set-Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Depending on what you\u2019re looking for, how easy it is for you to set up a campaign could entail an important factor.<\/p>\n<p>Google Ads campaigns have the advantage of offering a pretty fast and flexible set-up. This can be a plus if you want to use this platform to advertise for a special occasion. Certain keywords are more effective than others, depending on the time of year.<\/p>\n<p>As for Facebook Ads, the process of setting up an ad campaign is more of a long-term thing. Though you can get your campaign up and running rather quickly, these campaigns require more work and foresight, particularly when it comes to targeting, formatting, and visuals.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Cost\"><\/span>The Cost<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Both Facebook Ads and <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/en.wikipedia.org\/wiki\/Google_Ads\"><strong>Google Ads<\/strong><\/a><\/span> operate on a pay-per-click basis, meaning that every time a user clicks on your ad, it costs you money. The prices, therefore, vary quite a bit on both platforms.<\/p>\n<p>Despite that, as a general rule, Facebook tends to offer more affordable prices. Though this is just a suggestion and will depend on your desired results, for companies with smaller communication budgets, Facebook Ads tend to be a wise choice.<\/p>\n<p><span style=\"color: #0000ff;\"><strong>Also Read: <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.trendstechblog.com\/the-basic-aspects-of-the-business-digitization\/\">The Basic Aspects Of The Business Digitization<\/a><\/span><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to online advertising, this is the hot button question: Should I choose Google Ads or Facebook Ads&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":1259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[252,250,110,251],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Online Advertising Which is Better Facebook Ads And Google Ads<\/title>\n<meta name=\"description\" content=\"When it comes to online advertising, this is the hot button question: Should I choose Google Ads or Facebook Ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online Advertising Which is Better Facebook Ads And Google Ads\" \/>\n<meta property=\"og:description\" content=\"When it comes to online advertising, this is the hot button question: Should I choose Google Ads or Facebook Ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"Trends Tech Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-12T09:36:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-08-12T09:37:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trendstechblog.com\/wp-content\/uploads\/2020\/08\/Online-Advertising-Facebook-Ads-And-Google-Ads.Jpg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"TrendsTechBlog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trendstechblog\" \/>\n<meta name=\"twitter:site\" content=\"@trendstechblog\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"TrendsTechBlog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/\"},\"author\":{\"name\":\"TrendsTechBlog\",\"@id\":\"https:\/\/www.trendstechblog.com\/#\/schema\/person\/323aae267386ddba7224403d86f419d1\"},\"headline\":\"Online Advertising Facebook Ads And Google Ads\",\"datePublished\":\"2020-08-12T09:36:48+00:00\",\"dateModified\":\"2020-08-12T09:37:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/\"},\"wordCount\":616,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.trendstechblog.com\/#\/schema\/person\/323aae267386ddba7224403d86f419d1\"},\"keywords\":[\"Ads\",\"Advertising\",\"Google\",\"Online\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/\",\"url\":\"https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/\",\"name\":\"Online Advertising Which is Better Facebook Ads And Google Ads\",\"isPartOf\":{\"@id\":\"https:\/\/www.trendstechblog.com\/#website\"},\"datePublished\":\"2020-08-12T09:36:48+00:00\",\"dateModified\":\"2020-08-12T09:37:09+00:00\",\"description\":\"When it comes to online advertising, this is the hot button question: Should I choose Google Ads or Facebook Ads.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.trendstechblog.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MARKETING\",\"item\":\"https:\/\/www.trendstechblog.com\/category\/marketing\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Online Advertising Facebook Ads And Google Ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.trendstechblog.com\/#website\",\"url\":\"https:\/\/www.trendstechblog.com\/\",\"name\":\"Trends Tech Blog\",\"description\":\"Daily Tech Updates\",\"publisher\":{\"@id\":\"https:\/\/www.trendstechblog.com\/#\/schema\/person\/323aae267386ddba7224403d86f419d1\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.trendstechblog.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.trendstechblog.com\/#\/schema\/person\/323aae267386ddba7224403d86f419d1\",\"name\":\"TrendsTechBlog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.trendstechblog.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.trendstechblog.com\/wp-content\/uploads\/2020\/06\/Trends-Tech-Blog-Logo.png\",\"contentUrl\":\"https:\/\/www.trendstechblog.com\/wp-content\/uploads\/2020\/06\/Trends-Tech-Blog-Logo.png\",\"width\":280,\"height\":70,\"caption\":\"TrendsTechBlog\"},\"logo\":{\"@id\":\"https:\/\/www.trendstechblog.com\/#\/schema\/person\/image\/\"},\"description\":\"TrendsTechBlog it's a Technologies Related that gives the Technology News, Business, Gadgest, Digital, Mobiles, Social Media, AI. Latest Trends and Up coming News.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Online Advertising Which is Better Facebook Ads And Google Ads","description":"When it comes to online advertising, this is the hot button question: Should I choose Google Ads or Facebook Ads.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/","og_locale":"en_US","og_type":"article","og_title":"Online Advertising Which is Better Facebook Ads And Google Ads","og_description":"When it comes to online advertising, this is the hot button question: Should I choose Google Ads or Facebook Ads.","og_url":"https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/","og_site_name":"Trends Tech Blog","article_published_time":"2020-08-12T09:36:48+00:00","article_modified_time":"2020-08-12T09:37:09+00:00","og_image":[{"width":1280,"height":675,"url":"https:\/\/www.trendstechblog.com\/wp-content\/uploads\/2020\/08\/Online-Advertising-Facebook-Ads-And-Google-Ads.Jpg.jpg","type":"image\/jpeg"}],"author":"TrendsTechBlog","twitter_card":"summary_large_image","twitter_creator":"@trendstechblog","twitter_site":"@trendstechblog","twitter_misc":{"Written by":"TrendsTechBlog","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/#article","isPartOf":{"@id":"https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/"},"author":{"name":"TrendsTechBlog","@id":"https:\/\/www.trendstechblog.com\/#\/schema\/person\/323aae267386ddba7224403d86f419d1"},"headline":"Online Advertising Facebook Ads And Google Ads","datePublished":"2020-08-12T09:36:48+00:00","dateModified":"2020-08-12T09:37:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/"},"wordCount":616,"commentCount":0,"publisher":{"@id":"https:\/\/www.trendstechblog.com\/#\/schema\/person\/323aae267386ddba7224403d86f419d1"},"keywords":["Ads","Advertising","Google","Online"],"articleSection":["MARKETING"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/","url":"https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/","name":"Online Advertising Which is Better Facebook Ads And Google Ads","isPartOf":{"@id":"https:\/\/www.trendstechblog.com\/#website"},"datePublished":"2020-08-12T09:36:48+00:00","dateModified":"2020-08-12T09:37:09+00:00","description":"When it comes to online advertising, this is the hot button question: Should I choose Google Ads or Facebook Ads.","breadcrumb":{"@id":"https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.trendstechblog.com\/online-advertising-facebook-ads-and-google-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.trendstechblog.com\/"},{"@type":"ListItem","position":2,"name":"MARKETING","item":"https:\/\/www.trendstechblog.com\/category\/marketing\/"},{"@type":"ListItem","position":3,"name":"Online Advertising Facebook Ads And Google Ads"}]},{"@type":"WebSite","@id":"https:\/\/www.trendstechblog.com\/#website","url":"https:\/\/www.trendstechblog.com\/","name":"Trends Tech Blog","description":"Daily Tech Updates","publisher":{"@id":"https:\/\/www.trendstechblog.com\/#\/schema\/person\/323aae267386ddba7224403d86f419d1"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.trendstechblog.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.trendstechblog.com\/#\/schema\/person\/323aae267386ddba7224403d86f419d1","name":"TrendsTechBlog","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.trendstechblog.com\/#\/schema\/person\/image\/","url":"https:\/\/www.trendstechblog.com\/wp-content\/uploads\/2020\/06\/Trends-Tech-Blog-Logo.png","contentUrl":"https:\/\/www.trendstechblog.com\/wp-content\/uploads\/2020\/06\/Trends-Tech-Blog-Logo.png","width":280,"height":70,"caption":"TrendsTechBlog"},"logo":{"@id":"https:\/\/www.trendstechblog.com\/#\/schema\/person\/image\/"},"description":"TrendsTechBlog it's a Technologies Related that gives the Technology News, Business, Gadgest, Digital, Mobiles, Social Media, AI. Latest Trends and Up coming News."}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.trendstechblog.com\/wp-json\/wp\/v2\/posts\/1258"}],"collection":[{"href":"https:\/\/www.trendstechblog.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trendstechblog.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trendstechblog.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trendstechblog.com\/wp-json\/wp\/v2\/comments?post=1258"}],"version-history":[{"count":1,"href":"https:\/\/www.trendstechblog.com\/wp-json\/wp\/v2\/posts\/1258\/revisions"}],"predecessor-version":[{"id":1260,"href":"https:\/\/www.trendstechblog.com\/wp-json\/wp\/v2\/posts\/1258\/revisions\/1260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.trendstechblog.com\/wp-json\/wp\/v2\/media\/1259"}],"wp:attachment":[{"href":"https:\/\/www.trendstechblog.com\/wp-json\/wp\/v2\/media?parent=1258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trendstechblog.com\/wp-json\/wp\/v2\/categories?post=1258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trendstechblog.com\/wp-json\/wp\/v2\/tags?post=1258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}