{"id":1339,"date":"2020-08-31T13:05:02","date_gmt":"2020-08-31T07:35:02","guid":{"rendered":"https:\/\/www.trendstechblog.com\/?p=1339"},"modified":"2020-11-16T15:08:41","modified_gmt":"2020-11-16T09:38:41","slug":"augmented-reality-shaking-up-the-world-with-immersive-experiences","status":"publish","type":"post","link":"https:\/\/www.trendstechblog.com\/augmented-reality-shaking-up-the-world-with-immersive-experiences\/","title":{"rendered":"Augmented Reality Shaking Up The World With Immersive Experiences"},"content":{"rendered":"<p>You may have come across the term <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.trendstechblog.com\/augmented-reality-virtual-reality-and-mixed-reality\/\"><strong>augmented reality<\/strong><\/a><\/span> (AR) several times back in 2016 when Niantic launched the super addictive game, Pok\u00e9mon Go. The game enabled players to physically move around in their surroundings for exploring the map and collecting unique Pok\u00e9mon. You may have also encountered Pikachu or Charizard at the nearest pizza joint. This interactive experience where computer generated elements are blended with the real-world environment is called AR. Fortune Business Insights\u2122 mentions in a report that the <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/www.fortunebusinessinsights.com\/augmented-reality-ar-market-102553\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">augmented reality market<\/a><\/strong><\/span> is projected to reach USD 125.32 billion by 2026. This technology is gaining immense popularity across the globe on account of the recent advancements in sensors, content, computation, and graphics. It is further enhancing the user experience.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-655de730bf514\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-655de730bf514\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.trendstechblog.com\/augmented-reality-shaking-up-the-world-with-immersive-experiences\/#What_Are_The_Key_Benefits_Of_AR\" title=\"What Are The Key Benefits Of AR?\">What Are The Key Benefits Of AR?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.trendstechblog.com\/augmented-reality-shaking-up-the-world-with-immersive-experiences\/#Can_Retailers_Replicate_In-Store_Experiences_With_Augmented_Reality\" title=\"Can Retailers Replicate In-Store Experiences With Augmented Reality?\">Can Retailers Replicate In-Store Experiences With Augmented Reality?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.trendstechblog.com\/augmented-reality-shaking-up-the-world-with-immersive-experiences\/#How_Will_AR_Technology_Support_Medical_Training_Amid_COVID-19\" title=\"How Will AR Technology Support Medical Training Amid COVID-19?\">How Will AR Technology Support Medical Training Amid COVID-19?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.trendstechblog.com\/augmented-reality-shaking-up-the-world-with-immersive-experiences\/#The_Avengers_Effect_Mars_Kapadia_Invents_Smart_Glasses_With_Arduino_Nano_Every\" title=\"The Avengers Effect: Mars Kapadia Invents Smart Glasses With Arduino Nano Every\">The Avengers Effect: Mars Kapadia Invents Smart Glasses With Arduino Nano Every<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.trendstechblog.com\/augmented-reality-shaking-up-the-world-with-immersive-experiences\/#The_Road_Ahead\" title=\"The Road Ahead\">The Road Ahead<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_The_Key_Benefits_Of_AR\"><\/span>What Are The Key Benefits Of AR?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>AR is a cost-effective alternative to other media platforms.<\/li>\n<li>It is personal and mobile, thereby providing access to a large number of smartphone users.<\/li>\n<li>AR is capable of surging interaction and engagement. Hence, it delivers a richer user experience.<\/li>\n<li>It conveys responsiveness and innovation from ultra-modern brands.<\/li>\n<li>It can boost the perceived value of brands and their products.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Can_Retailers_Replicate_In-Store_Experiences_With_Augmented_Reality\"><\/span>Can Retailers Replicate In-Store Experiences With Augmented Reality?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AR is nowadays being considered to be the future of the retail industry. It not only makes shopping fun, but also provides in-store experiences that educate, engage, and entertain customers. Also, retailers will be able to increase both in-store and online sales. As customers will get better product exposure, the rate of returns will eventually decline.<\/p>\n<p>Amazon, for instance, unveiled its latest AR shopping features through the Room Decorator tool in August 2020. It would help customers to virtually decorate their home with furniture from Amazon, as well as third-party sellers. At the same time, they can visualize multiple items at once and can edit them whenever required. The feature is presently available for only some of the iOS users. However, within the next few weeks, everyone will have access to the same.<\/p>\n<p>Similarly, LipHue, India\u2019s first custom made lipstick studio, introduced its AR-enabled e-commerce beauty platform in August 2020. The platform lets customers create their own lip shade and try it virtually before making the final purchase. The company\u2019s main aim is to help people find the perfect shade of lipstick that would define them individually. They can also select their preferences of fragrance, finish, and colors. Once the order is placed, the product is handcrafted in the studio.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Will_AR_Technology_Support_Medical_Training_Amid_COVID-19\"><\/span>How Will AR Technology Support Medical Training Amid COVID-19?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AR puts information into eyesight rapidly and users do not lose touch with reality. These novel characteristics are anticipated to be a driving force in the future of healthcare. Currently, the world is facing an unprecedented impact across the <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.trendstechblog.com\/category\/business\/\"><strong>business<\/strong><\/a><\/span> landscape because of the COVID-19 pandemic and the field of healthcare is not an exception. Medical professionals can be given AR-enabled interactive &amp; efficient training that can further streamline the process of learning new procedures and equipment. The emergence of the COVID-19 pandemic has caused shortages of nurses, clinicians, and other medical staff. In such cases, AR-enabled programs can be used to train the new staff as quickly as possible.<\/p>\n<p>Inovus Medical, a manufacturer of surgical and medical simulation equipment, for instance, announced its plan to increase the access to surgical training equipment in the U.S. In August 2020, Dr Elliot Street, CEO, declared, \u201cThe ongoing pandemic has halted all the practical learning in medical institutions as we are practicing social distancing. Our simulation <a href=\"https:\/\/www.trendstechblog.com\/category\/technology\/\"><span style=\"color: #0000ff;\"><strong>technology<\/strong><\/span><\/a> will help every trainee surgeon to continue learning.\u201d One of the officials also stated that since conventional surgeries were stopped amid the pandemic, the demand for Inovus Medical\u2019s AR-enabled surgical training products skyrocketed exponentially.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Avengers_Effect_Mars_Kapadia_Invents_Smart_Glasses_With_Arduino_Nano_Every\"><\/span>The Avengers Effect: Mars Kapadia Invents Smart Glasses With Arduino Nano Every<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In August 2020, Mars Kapadia, a 16-year-old <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.trendstechblog.com\/write-for-us\/\"><strong>technology<\/strong><\/a><\/span> enthusiast from Arizona, announced the development of his own pair of AR-enabled smart glasses. It took around eighteen months for him to create this prototype. It is a blend of an \u2018Arduino Nano Every\u2019 microcontroller and a pair of blue frames. He was inspired by Tony Stark&#8217;s E.D.I.T.H. sunglasses to develop his own pair. He has named the glasses the \u2018World&#8217;s First TOLED Smart Glasses.\u2019 TOLED stands for \u2018Transparent Organic Light Emitting Diode.\u2019<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Road_Ahead\"><\/span>The Road Ahead<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Augmented reality has certain privacy concerns. If incorporated with image-recognition software solutions, one day, AR will allow us to point our smartphones at random people and check information from their social media accounts instantly. Despite such a limitation, AR will definitely evolve in the near future. Doctors would be able to overlay a digital image of a patient\u2019s brain scans onto a mannequin for realism.<\/p>\n<p>Similarly, paleontologists can easily leave virtual notes for their team members on the discovered bones and artists can produce virtual sketches. Besides, research facilities and manufacturers would discover novel methods to make people more productive by using AR tools. They can conduct extensive training programs with it. Over the next few years, the technology is likely to reach the highest level of evolution in terms of applications, hardware, and software.<\/p>\n<p><span style=\"color: #0000ff;\"><strong>Also Read: <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.trendstechblog.com\/best-new-side-hustles-for-2020-pos-reseller\/\">Best New Side Hustles For 2020 \u2013 POS Reseller<\/a><\/span><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may have come across the term augmented reality (AR) several times back in 2016 when Niantic launched the super&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Augmented Reality Shaking Up The World With 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