{"id":2028,"date":"2021-02-04T14:12:38","date_gmt":"2021-02-04T08:42:38","guid":{"rendered":"https:\/\/www.trendstechblog.com\/?p=2028"},"modified":"2021-04-26T14:54:54","modified_gmt":"2021-04-26T09:24:54","slug":"retail-business","status":"publish","type":"post","link":"https:\/\/www.trendstechblog.com\/retail-business\/","title":{"rendered":"What Should Retail Business Focus On After Covid-19"},"content":{"rendered":"<p>The onset of Covid-19 virus, or more popularly known as the Corona virus has led every country to rethink their way of life. As we sort of transcended through the \u2018new normal\u2019, we have overseen a host of changes in policies, laws, celebrations, and almost everything else. The global economy suffered a major setback as well, with Sensex falling an intraday low of 25.880. Needless to say, this crash affected the retail sector as hard.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-655df10693e14\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-655df10693e14\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.trendstechblog.com\/retail-business\/#The_Problem_At_Hand\" title=\"The Problem At Hand\">The Problem At Hand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.trendstechblog.com\/retail-business\/#The_Solution\" title=\"The Solution\">The Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.trendstechblog.com\/retail-business\/#Retail_Business_Post_Covid-19_It_Is_Also_An_Opportunity\" title=\"Retail Business Post Covid-19: It Is Also An Opportunity\">Retail Business Post Covid-19: It Is Also An Opportunity<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Problem_At_Hand\"><\/span>The Problem At Hand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the rising number of cases worldwide, organizations must focus on reducing impacts directly on customers and employees. The retail sector, having already faced consumer loss due to online models, are particularly being affected due to uncertain supply chains. And given the spread of the virus, it is unlikely that life would go back to normal for retailers.<\/p>\n<p>As global and Indian retail markets came crashing down, a number of businesses and start-ups in India applied for <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/www.lendingkart.com\/blog\/government-loan-schemes-for-small-businesses\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">business loans in India<\/a><\/strong><\/span>. This would seem like a good way of side-lining short-term threats, but the need of the hour is to develop long term strategies that work towards business continuity with an eye out for immediate disaster management.<\/p>\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Impact Areas<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Implications<\/strong><\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Sales<\/td><td class=\"has-text-align-center\" data-align=\"center\">Unpredictable demand<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Pricing<\/td><td class=\"has-text-align-center\" data-align=\"center\">Sales and margin erosion<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Workforce<\/td><td class=\"has-text-align-center\" data-align=\"center\">Shortage of labour<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Brand Image<\/td><td class=\"has-text-align-center\" data-align=\"center\">Reputational damage<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<p>Retailers need to respond to these challenges by adapting to their decisions and processes every day. As the demand across categories keeps on varying, the decision-making process has to be agile and beyond the ordinary.<\/p>\n<p>As such, retail businesses post Covid-19 would find it necessary to transform their <strong><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.trendstechblog.com\/category\/business\/\">business<\/a><\/span><\/strong> processes into making the right progressive choices, failure in doing so may well cause them to go out of business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Solution\"><\/span>The Solution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are some focus points for retailers to look into post Covid-19:<\/p>\n<ul>\n<li><strong>Increased Focus On Crisis Management<\/strong><br>Almost all businesses have prioritized critical activities and strategize for disruptions in their day-to-day operations. This may serve well but formulating a crisis management plan for these times and also for any such event in the future would ensure business continuity in the long run. <br>As the scenario changes everyday, retailers need to make the right choice for store management, logistics, pricing, etc. To look beyond business continuity and focus on long-term crisis management, retail businesses should have a single point of decision making that has a trickle down effect on the entire organization.<\/li>\n<li><strong>Optimize Operations<\/strong><br>As the demand drops due to the impact of the virus, retail businesses will have to manage short-term expenses, optimize decision-making, and most importantly, give buyers a reason to buy from them. <br>In time most retailers would identify which product\/service of theirs is most at risk and so the pricing, <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/www.trendstechblog.com\/category\/marketing\/\">marketing<\/a><\/strong><\/span>, and logistics should be adjusted accordingly. <br>In the worst-case scenario, the demand could drop considerably that retail owners can only focus on the day-to-day working of their business. Of course, this may be a little far-off, but it is not improbable! Planning for worst-case-scenario situations can help you deal with crisis situations with a trained staff. If you think about any such possibility may arise soon, you can consider shoring up your cash reserves, or apply for business loans in India. <br>Planning for survival on bare minimum can give you precious time to deal with similar emergencies more comfortably.<\/li>\n<li><strong>Planning For The Long-Haul<\/strong><br>The retail business post Covid-19 has been hit hard! As such, retail businesses need to manage their finances not just in the short run, but also on the long haul. One should not look to cut costs today at the expense of a thriving <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/www.trendstechblog.com\/write-for-us\/\">business<\/a><\/strong><\/span> tomorrow! <br>All ongoing initiatives should be re-evaluated and new ones which focus on the long-term growth of the business should be considered strategically. <br>In other words, retailers have to tread in between short-term survival and long-term success. This can only be achieved through efficient forecasting and effective strategic planning for business growth.<\/li>\n<li><strong>Tap Into Opportunities<\/strong><br>So, what if a retail business shuffles up every policy and it still doesn&#8217;t bear any fruits? <br>If the demand does come to you, it is better to shift yourself where demand already is! Shifting your focus to new technologies or integrating a new software in your business process can give the boost your business may need. Identify new demands in the market for a trendy product or process and see if they can do you any good.<\/li>\n<li><strong>Create Brand Visibility And Image<\/strong><br>Retail businesses post Covid-19 have to focus on creating a value addition to the society as a whole. In this time of fear and anxiety over what happens next, businesses can go a step ahead and create brand visibility through positive enforcement of strategies like charity or donations to the medical sector to help them contain the situation. <br>This may sure seem as an addition to an already burdened finances of a retail business, but a positive brand image, regardless of the times we live in, will always be a huge motivator to the consumer to buy from your business. <br>If you&#8217;re short on funds and your predictive analysis of the near future seems optimistic, you may consider applying for business loans in India. <br>Business loans in India can be availed from Banks, NBFCs or private lenders.<\/li>\n<li><strong>Personalized Customer Relations<\/strong><br>During these uncertain times, it is important to serve the customers with a personalized approach rather than a generic one. <br>Buyers like to feel special, which gives them a moral reason to buy from you again and again. While tapping into new markets can be advantageous, it is equally important to retain customers.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Retail_Business_Post_Covid-19_It_Is_Also_An_Opportunity\"><\/span>Retail Business Post Covid-19: It Is Also An Opportunity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Retail businesses that have survived the period and are currently in stabilization mode definitely have a competitive advantage in the market.<\/p>\n<p>If you have worked towards greater brand value, retaining your staff, and catered to the benefit of society as a whole during this period, your business has a boost unlike any of your competitors.<\/p>\n<p>And with the right strategies in place for such contingencies and the short and long-term growth, your business is likely to bloom in the next coming years.<\/p>\n<p><span style=\"color: #0000ff;\"><strong>Also Read: <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.trendstechblog.com\/earning-tips-from-xcoins\/\">Earning Tips From xCoins<\/a><\/span><\/strong><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>The onset of Covid-19 virus, or more popularly known as the Corona virus has led every country to rethink their&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[103,423,469,468],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Should Retail Business Focus On After Covid-19<\/title>\n<meta name=\"description\" content=\"The onset of Covid-19 virus, or more popularly known as the Corona virus has led every country to rethink their way of life.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.trendstechblog.com\/retail-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Should Retail Business Focus On After Covid-19\" \/>\n<meta property=\"og:description\" content=\"The onset of Covid-19 virus, or more popularly known as the Corona virus has led every country to rethink their way of life.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.trendstechblog.com\/retail-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Trends Tech Blog\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-04T08:42:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-26T09:24:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.trendstechblog.com\/wp-content\/uploads\/2021\/02\/What-Should-Retail-Business-Focus-On-After-Covid-19.Jpg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"TrendsTechBlog\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trendstechblog\" \/>\n<meta name=\"twitter:site\" content=\"@trendstechblog\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"TrendsTechBlog\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.trendstechblog.com\/retail-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.trendstechblog.com\/retail-business\/\"},\"author\":{\"name\":\"TrendsTechBlog\",\"@id\":\"https:\/\/www.trendstechblog.com\/#\/schema\/person\/323aae267386ddba7224403d86f419d1\"},\"headline\":\"What Should Retail Business Focus On After Covid-19\",\"datePublished\":\"2021-02-04T08:42:38+00:00\",\"dateModified\":\"2021-04-26T09:24:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.trendstechblog.com\/retail-business\/\"},\"wordCount\":1034,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.trendstechblog.com\/#\/schema\/person\/323aae267386ddba7224403d86f419d1\"},\"keywords\":[\"Business\",\"Ecommerce\",\"Retail\",\"Small Business\"],\"articleSection\":[\"BUSINESS\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.trendstechblog.com\/retail-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.trendstechblog.com\/retail-business\/\",\"url\":\"https:\/\/www.trendstechblog.com\/retail-business\/\",\"name\":\"What Should Retail Business Focus On After Covid-19\",\"isPartOf\":{\"@id\":\"https:\/\/www.trendstechblog.com\/#website\"},\"datePublished\":\"2021-02-04T08:42:38+00:00\",\"dateModified\":\"2021-04-26T09:24:54+00:00\",\"description\":\"The onset of Covid-19 virus, or more popularly known as the Corona virus has led every country to rethink their way of life.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.trendstechblog.com\/retail-business\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.trendstechblog.com\/retail-business\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.trendstechblog.com\/retail-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.trendstechblog.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BUSINESS\",\"item\":\"https:\/\/www.trendstechblog.com\/category\/business\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What Should Retail Business Focus On After Covid-19\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.trendstechblog.com\/#website\",\"url\":\"https:\/\/www.trendstechblog.com\/\",\"name\":\"Trends Tech Blog\",\"description\":\"Daily Tech Updates\",\"publisher\":{\"@id\":\"https:\/\/www.trendstechblog.com\/#\/schema\/person\/323aae267386ddba7224403d86f419d1\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.trendstechblog.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\/\/www.trendstechblog.com\/#\/schema\/person\/323aae267386ddba7224403d86f419d1\",\"name\":\"TrendsTechBlog\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.trendstechblog.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.trendstechblog.com\/wp-content\/uploads\/2020\/06\/Trends-Tech-Blog-Logo.png\",\"contentUrl\":\"https:\/\/www.trendstechblog.com\/wp-content\/uploads\/2020\/06\/Trends-Tech-Blog-Logo.png\",\"width\":280,\"height\":70,\"caption\":\"TrendsTechBlog\"},\"logo\":{\"@id\":\"https:\/\/www.trendstechblog.com\/#\/schema\/person\/image\/\"},\"description\":\"TrendsTechBlog it's a Technologies Related that gives the Technology News, Business, Gadgest, Digital, Mobiles, Social Media, AI. Latest Trends and Up coming News.\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What Should Retail Business Focus On After Covid-19","description":"The onset of Covid-19 virus, or more popularly known as the Corona virus has led every country to rethink their way of life.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.trendstechblog.com\/retail-business\/","og_locale":"en_US","og_type":"article","og_title":"What Should Retail Business Focus On After Covid-19","og_description":"The onset of Covid-19 virus, or more popularly known as the Corona virus has led every country to rethink their way of life.","og_url":"https:\/\/www.trendstechblog.com\/retail-business\/","og_site_name":"Trends Tech Blog","article_published_time":"2021-02-04T08:42:38+00:00","article_modified_time":"2021-04-26T09:24:54+00:00","og_image":[{"width":1280,"height":675,"url":"https:\/\/www.trendstechblog.com\/wp-content\/uploads\/2021\/02\/What-Should-Retail-Business-Focus-On-After-Covid-19.Jpg.jpg","type":"image\/jpeg"}],"author":"TrendsTechBlog","twitter_card":"summary_large_image","twitter_creator":"@trendstechblog","twitter_site":"@trendstechblog","twitter_misc":{"Written by":"TrendsTechBlog","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.trendstechblog.com\/retail-business\/#article","isPartOf":{"@id":"https:\/\/www.trendstechblog.com\/retail-business\/"},"author":{"name":"TrendsTechBlog","@id":"https:\/\/www.trendstechblog.com\/#\/schema\/person\/323aae267386ddba7224403d86f419d1"},"headline":"What Should Retail Business Focus On After Covid-19","datePublished":"2021-02-04T08:42:38+00:00","dateModified":"2021-04-26T09:24:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.trendstechblog.com\/retail-business\/"},"wordCount":1034,"commentCount":0,"publisher":{"@id":"https:\/\/www.trendstechblog.com\/#\/schema\/person\/323aae267386ddba7224403d86f419d1"},"keywords":["Business","Ecommerce","Retail","Small Business"],"articleSection":["BUSINESS"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.trendstechblog.com\/retail-business\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.trendstechblog.com\/retail-business\/","url":"https:\/\/www.trendstechblog.com\/retail-business\/","name":"What Should Retail Business Focus On After Covid-19","isPartOf":{"@id":"https:\/\/www.trendstechblog.com\/#website"},"datePublished":"2021-02-04T08:42:38+00:00","dateModified":"2021-04-26T09:24:54+00:00","description":"The onset of Covid-19 virus, or more popularly known as the Corona virus has led every country to rethink their way of life.","breadcrumb":{"@id":"https:\/\/www.trendstechblog.com\/retail-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.trendstechblog.com\/retail-business\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.trendstechblog.com\/retail-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.trendstechblog.com\/"},{"@type":"ListItem","position":2,"name":"BUSINESS","item":"https:\/\/www.trendstechblog.com\/category\/business\/"},{"@type":"ListItem","position":3,"name":"What Should Retail Business Focus On After Covid-19"}]},{"@type":"WebSite","@id":"https:\/\/www.trendstechblog.com\/#website","url":"https:\/\/www.trendstechblog.com\/","name":"Trends Tech Blog","description":"Daily Tech Updates","publisher":{"@id":"https:\/\/www.trendstechblog.com\/#\/schema\/person\/323aae267386ddba7224403d86f419d1"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.trendstechblog.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":["Person","Organization"],"@id":"https:\/\/www.trendstechblog.com\/#\/schema\/person\/323aae267386ddba7224403d86f419d1","name":"TrendsTechBlog","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.trendstechblog.com\/#\/schema\/person\/image\/","url":"https:\/\/www.trendstechblog.com\/wp-content\/uploads\/2020\/06\/Trends-Tech-Blog-Logo.png","contentUrl":"https:\/\/www.trendstechblog.com\/wp-content\/uploads\/2020\/06\/Trends-Tech-Blog-Logo.png","width":280,"height":70,"caption":"TrendsTechBlog"},"logo":{"@id":"https:\/\/www.trendstechblog.com\/#\/schema\/person\/image\/"},"description":"TrendsTechBlog it's a Technologies Related that gives the Technology News, Business, Gadgest, Digital, Mobiles, Social Media, AI. Latest Trends and Up coming News."}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.trendstechblog.com\/wp-json\/wp\/v2\/posts\/2028"}],"collection":[{"href":"https:\/\/www.trendstechblog.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.trendstechblog.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.trendstechblog.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.trendstechblog.com\/wp-json\/wp\/v2\/comments?post=2028"}],"version-history":[{"count":3,"href":"https:\/\/www.trendstechblog.com\/wp-json\/wp\/v2\/posts\/2028\/revisions"}],"predecessor-version":[{"id":2471,"href":"https:\/\/www.trendstechblog.com\/wp-json\/wp\/v2\/posts\/2028\/revisions\/2471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.trendstechblog.com\/wp-json\/wp\/v2\/media\/2029"}],"wp:attachment":[{"href":"https:\/\/www.trendstechblog.com\/wp-json\/wp\/v2\/media?parent=2028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.trendstechblog.com\/wp-json\/wp\/v2\/categories?post=2028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.trendstechblog.com\/wp-json\/wp\/v2\/tags?post=2028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}