{"id":2169,"date":"2021-02-24T10:34:24","date_gmt":"2021-02-24T05:04:24","guid":{"rendered":"https:\/\/www.trendstechblog.com\/?p=2169"},"modified":"2021-05-29T11:23:13","modified_gmt":"2021-05-29T05:53:13","slug":"benefits-of-performance-marketing","status":"publish","type":"post","link":"https:\/\/www.trendstechblog.com\/benefits-of-performance-marketing\/","title":{"rendered":"5 Benefits Of Performance Marketing"},"content":{"rendered":"<p>When it comes to effective marketing, advertisers want to make sure that they see a return on their investment (ROI). With performance marketing tactics such as social media advertising and pay-per-click programmatic display advertising, it easier to track metrics and measure results.<\/p>\n<p>Performance marketing expert <span style=\"color: #0000ff;\"><strong>Eyal Gutentag<\/strong><\/span> points to five main benefits of <span style=\"color: #0000ff;\"><strong>performance marketing<\/strong><\/span> over traditional marketing:<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-655dec1330f6e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-655dec1330f6e\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.trendstechblog.com\/benefits-of-performance-marketing\/#1_You_Can_Track_Performance\" title=\"1. You Can Track Performance\">1. You Can Track Performance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.trendstechblog.com\/benefits-of-performance-marketing\/#2_You_Only_Pay_For_Results\" title=\"2. You Only Pay For Results\">2. You Only Pay For Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.trendstechblog.com\/benefits-of-performance-marketing\/#3_You_Can_Reach_New_Audiences\" title=\"3. You Can Reach New Audiences\">3. You Can Reach New Audiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.trendstechblog.com\/benefits-of-performance-marketing\/#4_You_Can_Change_The_Campaign\" title=\"4. You Can Change The Campaign\">4. You Can Change The Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.trendstechblog.com\/benefits-of-performance-marketing\/#5_Budgeting_Is_Easy\" title=\"5. Budgeting Is Easy\">5. Budgeting Is Easy<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_You_Can_Track_Performance\"><\/span>1. You Can Track Performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Imagine being able to know exactly how many people visited your website after seeing your advertising. Or determining which of two different messages are more effective in attracting website visitors. That kind of measurable results is what you get with performance <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/www.trendstechblog.com\/category\/marketing\/\">marketing<\/a><\/strong><\/span>. By tracking metrics such as impressions, clicks and conversions, you can make sure you are getting the right ROI.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_You_Only_Pay_For_Results\"><\/span>2. You Only Pay For Results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With traditional advertising such as on the television or radio, you pay for airtime. People will see or hear your ad, but it\u2019s hard to track how many of those convert into actual sales. It\u2019s also hard to target your ideal customer, so you end up paying for messages delivered to many people who will never buy from you.<\/p>\n<p>Programmatic advertising, or online digital ads, can be targeted to just the audience likely to buy your product or service. So you aren\u2019t wasting ad dollars paying for baby food ads to be delivered to senior citizens.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_You_Can_Reach_New_Audiences\"><\/span>3. You Can Reach New Audiences<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With so many formats to choose from &#8211; social media, programmatic ads, native advertising, search engine <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/www.trendstechblog.com\/write-for-us\/\">marketing<\/a><\/strong><\/span> and video &#8211; performance marketing can get your brand in front of different audiences. Different platforms can introduce you to a whole new audience. Different platforms can introduce you to a whole new audience and <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/www.thedoe.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">break your echo chamber<\/a><\/strong><\/span>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_You_Can_Change_The_Campaign\"><\/span>4. You Can Change The Campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Digital ads can be changed at any time. For example, if you have two ad messages and one is performing much better than the other, it\u2019s relatively easy to change the messaging during the campaign. If you have ads on multiple platforms, you can see which ones are more effective and change your focus without incurring many costs.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Budgeting_Is_Easy\"><\/span>5. Budgeting Is Easy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With performance advertising, you set the amount you plan to spend for the campaign and your ideal cost per action. For example, if you have a goal of 5,000 website visits and you intend to pay $.40 per click, then your budget is $2,000. You only pay once those goals are delivered.<\/p>\n<p>If you are looking to boost your advertising efforts to get results, performance marketing may be the right option for you.<\/p>\n<p><span style=\"color: #0000ff;\"><strong>Also Read: <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.trendstechblog.com\/audit-management-software\/\">Is Audit Management Software Beneficial For Your Business?<\/a><\/span><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to effective marketing, advertisers want to make sure that they see a return on their investment (ROI)&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":2170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[500,250,369,501,205,261,140],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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