<\/span><\/h2>\nOne of the first things people browsing YouTube videos will see is the title of your video, and, unsurprisingly, this is one of the major factors on whether a viewer clicks on the link to watch. The same is true for YouTube itself, as it prioritizes how your video will be found and displayed in the search results. Therefore, inserting a keyword into the title is one of the first, most straightforward viewing optimization methods.<\/p>\n
However, there are two critical factors to keep in mind: the video\u2019s keywords must sound natural and match the video\u2019s content. In fact, research suggests that using a keyword in the title just to have a keyword there does not result in increased viewership, nor does it keep people watching if the title doesn\u2019t accurately describe the content. Understanding the best possible way to utilize keywords is important for YouTube search engine optimization<\/strong><\/a><\/span> (SEO).<\/p>\n<\/span>2. Name Video Files With Keywords<\/span><\/h2>\nNaming a video file with a relevant keyword is a simple thing to do but is often overlooked. When a video is named with a keyword, your viewer might not notice, but YouTube will and will take it into account as it ranks your video and decides when and to whom to recommend it.<\/p>\n