{"id":2622,"date":"2021-06-02T17:23:26","date_gmt":"2021-06-02T11:53:26","guid":{"rendered":"https:\/\/www.trendstechblog.com\/?p=2622"},"modified":"2021-09-22T14:36:44","modified_gmt":"2021-09-22T09:06:44","slug":"brands-working","status":"publish","type":"post","link":"https:\/\/www.trendstechblog.com\/brands-working\/","title":{"rendered":"5 Tips For Brands Working With Fashion Influencers"},"content":{"rendered":"<p>Want to <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/www.heepsy.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">find influencers<\/a><\/strong><\/span> to help your fashion brand promote itself on social media? Well, the good news is that there are plenty of content creators out there waiting to collaborate with fashion brands.<\/p>\n<p>However, there are also some things brands need to know about working with fashion influencers if they want to run successful influencer marketing campaigns.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-655de5f4b6655\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-655de5f4b6655\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.trendstechblog.com\/brands-working\/#Define_Your_Campaign_To_Orient_Your_Influencer_Search\" title=\"Define Your Campaign To Orient Your Influencer Search\">Define Your Campaign To Orient Your Influencer Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.trendstechblog.com\/brands-working\/#Choose_Your_Social_Network_Wisely\" title=\"Choose Your Social Network Wisely\">Choose Your Social Network Wisely<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.trendstechblog.com\/brands-working\/#Discuss_Different_Media_Formats_And_Content_Ideas\" title=\"Discuss Different Media Formats And Content Ideas\">Discuss Different Media Formats And Content Ideas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.trendstechblog.com\/brands-working\/#Send_Influencers_Products_Theyre_Excited_About\" title=\"Send Influencers Products They\u2019re Excited About\">Send Influencers Products They\u2019re Excited About<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.trendstechblog.com\/brands-working\/#If_Youre_An_E-commerce_Use_Influencer_Discount_Codes_And_Shopping_Integrations\" title=\"If You\u2019re An E-commerce, Use Influencer Discount Codes And Shopping Integrations\">If You\u2019re An E-commerce, Use Influencer Discount Codes And Shopping Integrations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.trendstechblog.com\/brands-working\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Define_Your_Campaign_To_Orient_Your_Influencer_Search\"><\/span>Define Your Campaign To Orient Your Influencer Search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The first step of any influencer campaign, and one of the most important, is to define your goals. Know what you want to achieve with your campaign, so that you can map out how to work towards your objectives.<\/p>\n<p>In addition to your goals, think a bit about what type of campaign you want to run. Consider questions like:<\/p>\n<ul>\n<li>What niche does your brand and its products fit into, if any?<\/li>\n<li>Do you want to show off specific products, or is the campaign more general?<\/li>\n<li>Which geographical area are you targeting &#8211; worldwide, a specific country or city?<\/li>\n<li>How long will the campaign run, and is it centered around any important dates?<\/li>\n<li>How much can you pay influencers, both in free products and fees?<\/li>\n<li>What values does your company promote?<\/li>\n<\/ul>\n<p>The answers to these questions will help guide your influencer search. For example, fashion is an extremely general term. But if your brand fits into a more specific niche, like slow fashion or hand-knit wool sweaters, you could start by looking for some influencers who also work in that niche. Or, imagine your brand makes a point to promote racial diversity and inclusivity. Reflect those values in the selection of influencers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Choose_Your_Social_Network_Wisely\"><\/span>Choose Your Social Network Wisely<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Another thing to establish early on is your target audience. Consider the demographics of the people you want to reach, like their age, gender, location, interests and spoken language.<\/p>\n<p>Based on this, you can decide which social network will best connect you to your target. For example, if you want to reach people located in China, Instagram wouldn\u2019t be the best option, as that network is banned in that country.<\/p>\n<p>That being said, fashion is an extremely visual category, so it\u2019s best to go with a visual platform. Twitter might not be your best choice, as you can better show off your clothing and accessories with the more visual types of media found on Instagram, YouTube or TikTok.<\/p>\n<p>Reconcile the habits of your target audience with the type of content you want to create, and choose the social network that best helps you do both.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Discuss_Different_Media_Formats_And_Content_Ideas\"><\/span>Discuss Different Media Formats And Content Ideas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After you choose your campaign\u2019s social network, brainstorm what types of media formats you plan to use. For example, on Instagram alone you have various options: static posts, ephemeral stories, IGTV\u2019s long-form video, Reels\u2019 short-form video, livestreams and even now <span style=\"color: #0000ff;\"><strong><a style=\"color: #0000ff;\" href=\"https:\/\/about.instagram.com\/blog\/announcements\/doubling-up-on-instagram-live-with-live-rooms\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">live rooms<\/a><\/strong><\/span>.<\/p>\n<p>Next, come up with some content ideas you can use in your campaign, like:<\/p>\n<ul>\n<li>A <strong>giveaway<\/strong> of your products, hosted by an influencer<\/li>\n<li>A <strong>digital lookbook<\/strong> or art video that uses your products to tell a story<\/li>\n<li>A <strong>takeover<\/strong>, in which an influencer posts directly from your account<\/li>\n<li><strong>Behind-the-scenes<\/strong> content at fashion shows, conferences and other events<\/li>\n<li><strong>Q&amp;As<\/strong> with influencers about how your products fit and wear<\/li>\n<li><strong>Guides<\/strong> about how to style certain products, how to care for your products, the best products for a specific season, etc.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-2623 aligncenter\" src=\"https:\/\/www.trendstechblog.com\/wp-content\/uploads\/2021\/06\/Oliva.Jpg.jpg\" alt=\"Oliva\" width=\"550\" height=\"670\" srcset=\"https:\/\/www.trendstechblog.com\/wp-content\/uploads\/2021\/06\/Oliva.Jpg.jpg 550w, https:\/\/www.trendstechblog.com\/wp-content\/uploads\/2021\/06\/Oliva.Jpg-82x100.jpg 82w, https:\/\/www.trendstechblog.com\/wp-content\/uploads\/2021\/06\/Oliva.Jpg-500x609.jpg 500w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Gift guides are another good idea for fashion companies working with influencers, as seen here in this collaboration between Everlane (@everlane) and Olivia Sui (@oliviasui).<\/em><\/p>\n<p>Finally, ask the influencer! Influencers are the experts when it comes to content creation, so they may have an idea that never occured to you. Or, they may be able to offer a unique perspective on what you\u2019ve already done in the past.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Send_Influencers_Products_Theyre_Excited_About\"><\/span>Send Influencers Products They\u2019re Excited About<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Some of these content ideas directly rely on an influencer\u2019s first impressions and spontaneous reactions to your clothing or accessories. Naturally, if the influencer is truly excited about your product, that\u2019s more likely to show through in their content. And authentically engaging content will come across better to followers.<\/p>\n<p>This depends on if your campaign is promoting a specific product, or just your brand in general. If it\u2019s the latter, and you have an e-commerce website, send influencers a voucher to redeem online. This means they get to choose the products they like most and which complement their unique style.<\/p>\n<p>When promoting a specific product, find out which variation an influencer prefers. Imagine your campaign is promoting the company\u2019s newest pair of sneakers to hit the market. Well, what color does the influencer want? Do they want high-top or low-cut? Find out what most speaks to them so that your product makes the best first impression possible.<\/p>\n<p>Finally, give influencers creative freedom when creating their content. They know how to best communicate with their audience, so let them! If you micro-manage influencer work, you risk making the content come across as inauthentic and forced, which will cause followers to be less engaged.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"If_Youre_An_E-commerce_Use_Influencer_Discount_Codes_And_Shopping_Integrations\"><\/span>If You\u2019re An E-commerce, Use Influencer Discount Codes And Shopping Integrations<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most fashion brands nowadays have some e-commerce component to their business. And when working with influencers, sync up your campaign and your e-commerce as much as possible.<\/p>\n<p>First of all, if the social network you\u2019re using has any type of shopping integration, set it up. Instagram, for example, allows you to tag products in content, which users can then click to navigate directly to the product\u2019s shopping page. Further, brands can now designate<span style=\"color: #0000ff;\"><strong> <a style=\"color: #0000ff;\" href=\"https:\/\/www.heepsy.com\/instagram-influencers\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Instagram influencers<\/a><\/strong><\/span> as \u201cbusiness partners\u201d, giving them permission to tag the brand\u2019s products in their own content.<\/p>\n<p>Next, if you haven\u2019t already, use influencer discount codes. These are coupons, created uniquely for each influencer, which offer followers a special discount when shopping on your site. These codes can incentivize sales, or at the very least get curious bargain hunters looking at your products and understanding what your brand is all about.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-2624 aligncenter\" src=\"https:\/\/www.trendstechblog.com\/wp-content\/uploads\/2021\/06\/Shaemakes.Jpg.jpg\" alt=\"shaemakes\" width=\"550\" height=\"370\" srcset=\"https:\/\/www.trendstechblog.com\/wp-content\/uploads\/2021\/06\/Shaemakes.Jpg.jpg 550w, https:\/\/www.trendstechblog.com\/wp-content\/uploads\/2021\/06\/Shaemakes.Jpg-149x100.jpg 149w, https:\/\/www.trendstechblog.com\/wp-content\/uploads\/2021\/06\/Shaemakes.Jpg-500x336.jpg 500w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Nano influencer Shae Memmott (@shaemakes) promoting her discount code for fashion brand Liam &amp; Co. (@liamandcompany).<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Fashion is one of the categories best-suited to influencer marketing. It is highly visual, and it\u2019s relatively easy to ship clothing and accessories to influencers. Further, there are so many different niches within the fashion industry, so you can find influencers who help you target your exact niche.<\/p>\n<p>Just always remember to define your campaign thoroughly beforehand, and guide your influencer search with your campaign objectives. Send influencers products they\u2019re excited to get, and connect them as much as possible with your e-commerce platform.<\/p>\n<p><span style=\"color: #0000ff;\"><strong>Also Read: <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.trendstechblog.com\/serp-checker\/\">Top SERP Checker, SpySERP.com Is A Real Deal!<\/a><\/span><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to find influencers to help your fashion brand promote itself on social media? Well, the good news is that&#8230;<\/p>\n","protected":false},"author":1,"featured_media":2625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,5],"tags":[482,616,104,145,211],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Tips For Brands Working With Fashion Influencers<\/title>\n<meta name=\"description\" content=\"Want to find influencers to help your fashion brand promote itself on social media? 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