{"id":3164,"date":"2022-01-07T08:59:06","date_gmt":"2022-01-07T03:29:06","guid":{"rendered":"https:\/\/www.trendstechblog.com\/?p=3164"},"modified":"2022-01-07T09:00:54","modified_gmt":"2022-01-07T03:30:54","slug":"link-building","status":"publish","type":"post","link":"https:\/\/www.trendstechblog.com\/link-building\/","title":{"rendered":"Is Link Building Still Effective In An SEO Strategy"},"content":{"rendered":"<p>Link building is understood as a strategy whose purpose is to get links from external web portals that redirect to the website in which you are working. What is achieved with these actions? Each website is classified under reputation qualification standards (Domain Authority). This domain authority is what is transferred from one website to another in the case of getting a direct link. The work of obtaining third-party links has always been and continues to be one of the parameters that most help improve the reputation and positioning of a web domain.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-655dede21db43\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-655dede21db43\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.trendstechblog.com\/link-building\/#Link_Building_In_2022\" title=\"Link Building In 2022\">Link Building In 2022<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.trendstechblog.com\/link-building\/#Quality_Links\" title=\"Quality Links\">Quality Links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.trendstechblog.com\/link-building\/#Naturalness\" title=\"Naturalness\">Naturalness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.trendstechblog.com\/link-building\/#Oriented_To_Web_Positioning\" title=\"Oriented To Web Positioning\">Oriented To Web Positioning<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.trendstechblog.com\/link-building\/#How_To_Get_Links\" title=\"How To Get Links\">How To Get Links<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.trendstechblog.com\/link-building\/#Link_Building_Tools\" title=\"Link Building Tools\">Link Building Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.trendstechblog.com\/link-building\/#Organic_Search\" title=\"Organic Search\">Organic Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.trendstechblog.com\/link-building\/#Guest_Posting\" title=\"Guest Posting\">Guest Posting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.trendstechblog.com\/link-building\/#Networking\" title=\"Networking\">Networking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.trendstechblog.com\/link-building\/#Footprints\" title=\"Footprints\">Footprints<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Link_Building_In_2022\"><\/span>Link Building In 2022<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Is it still profitable to work link building today? Like everything in life, link building has changed since web positioning began to work. It is no longer helpful to accumulate hundreds of links from third-party websites without prior study and analysis. Google has established its rules, and it is necessary to know how it is now recommended to work a link strategy. In this case, the weight of these link-building actions falls on quality and not quantity. The Google Penguin update is far behind in 2012, focusing on avoiding SPAM with links, and a practice that remains a watchword today. The main recommendations to create a good link strategy are these:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Quality_Links\"><\/span>Quality Links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are no quality links but quality pages and websites, and this will be the leading reputation on which one link prevails over another. To distinguish whether it is a quality site or not, it is advisable to analyze specific parameters:<\/p>\n<ul>\n<li>It is a website with a related theme and similar content that deal with the same market niche.<\/li>\n<li>It is convenient to make sure that these pages have a good DA (Domain Authority), an exciting traffic flow, and a relatively high volume of keywords positioned and related to the subject.<\/li>\n<li>Check if this page has experienced any penalties from Google over time. In the same way, make sure that your online visibility meets a stable or growing line.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Naturalness\"><\/span>Naturalness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Any link strategy worth its salt is based, necessarily, on quality and naturalness. Regarding innocence, it is sought that the achievement of links follows a logical continuity in time. Another interesting practice is to combine the organic link-building strategy with others, such as link baiting and media sponsorship. I was the first of great interest to acquire a reputation with the value of the brand&#8217;s content that the community links. And media sponsorship to gain links from portals with high volume, traffic, and reputation.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Oriented_To_Web_Positioning\"><\/span>Oriented To Web Positioning<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The actions of external links are subject to a series of practices that allow orienting the strategy towards a better web positioning. Apart from the quality and naturalness of the process, it is necessary to complement the system with more technical <a href=\"https:\/\/www.trendstechblog.com\/seo-consultant\/\"><span style=\"color: #0000ff;\"><strong>SEO<\/strong><\/span><\/a> actions such as the use of a relevant anchor text, the search for Do-Follow links (to acquire the flow of authority), or working with different IPs to keep it natural.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_To_Get_Links\"><\/span>How To Get Links<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now, what do you do to get quality links to a website? Everything requires your time. Although there are payment options, what should be prioritized is the final quality and future profitability. To address an organic link-building strategy, we provide you with a series of tips and aids to achieve this primary objective.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Link_Building_Tools\"><\/span>Link Building Tools<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>SEO tools are currently advanced with analysis of their backlinks, those of the competition, and searching for themes. Professional tools such as Semrush or Ahref are the main ones for this task. With data on the number of links, reputation, the achievement of links, and a comparison between Do Follow and No Follow, a source is widely used to create lists of websites where you can generate links.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Organic_Search\"><\/span>Organic Search<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Another recommended practice is direct organic research on different search engines. Either with city or country web directories, universities, newspapers, or related topics.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Guest_Posting\"><\/span>Guest Posting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Suppose you have a team of technical professionals and a reputation within the community. In that case, you can always take advantage of this status to try to appear in magazines or blogs of interest in your <a href=\"https:\/\/www.trendstechblog.com\/category\/marketing\/\"><strong><span style=\"color: #0000ff;\">market<\/span><\/strong><\/a> and request one or more links to write an article or post.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Networking\"><\/span>Networking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Meeting professionals and being present at in-person and online events is an excellent incentive for commercial and <a href=\"https:\/\/www.trendstechblog.com\/category\/business\/\"><strong><span style=\"color: #0000ff;\">business<\/span><\/strong><\/a> synergies to emerge. One can always be related to knowledge exchange in favor of links.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Footprints\"><\/span>Footprints<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A more advanced linking strategy involves the use of footprints. What are footprints? They are expressions used in Google&#8217;s search engine, for example, to filter the results and get specific sites that talk about one particular topic. Google itself enables these commands. It is common to monitor the competition or search directly in forums, blogs, social networks, segment by price, search for documents, related websites, etc.<\/p>\n<p>You can also combine them in any way you want to refine your search further. Optimizing the SEO of your web pages or landings gives results in the short, medium, and especially in the long term and is part of every digital marketing action plan. If you want us to help you design this strategy, do not hesitate to contact us.<\/p>\n<p><span style=\"color: #0000ff;\"><strong>Also Read: <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.trendstechblog.com\/different-types-of-photography\/\">What Are The Different Types Of Photography That Are Used Today?<\/a><\/span><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Link building is understood as a strategy whose purpose is to get links from external web portals that redirect to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[369,171,733,205,734,140],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is The Link Building Still Effective In An SEO Strategy<\/title>\n<meta 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