{"id":3712,"date":"2022-12-26T10:59:04","date_gmt":"2022-12-26T05:29:04","guid":{"rendered":"https:\/\/www.trendstechblog.com\/?p=3712"},"modified":"2023-01-04T12:23:01","modified_gmt":"2023-01-04T06:53:01","slug":"future-of-sms-marketing","status":"publish","type":"post","link":"https:\/\/www.trendstechblog.com\/future-of-sms-marketing\/","title":{"rendered":"What Is The Future Of SMS Marketing"},"content":{"rendered":"<p>SMS marketing has grown in popularity recently, but brands still misuse it. Still, it&#8217;s a powerful marketing tool, and with a little polish, it has a bright future. For now, it&#8217;s in the shadow of email <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.trendstechblog.com\/category\/marketing\/\"><strong>marketing<\/strong><\/a><\/span> and social media, but with the right decisions, it can be on par with them.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_58 counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<p class=\"ez-toc-title\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-655dcccda4cfa\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-655dcccda4cfa\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.trendstechblog.com\/future-of-sms-marketing\/#Why_SMS_Marketing_Matters\" title=\"Why SMS Marketing Matters\">Why SMS Marketing Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.trendstechblog.com\/future-of-sms-marketing\/#SMS_Marketing_Forecast_Statistics\" title=\"SMS Marketing Forecast Statistics\">SMS Marketing Forecast Statistics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.trendstechblog.com\/future-of-sms-marketing\/#Trends_to_Watch_for_SMS_Marketing\" title=\"Trends to Watch for SMS Marketing\">Trends to Watch for SMS Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.trendstechblog.com\/future-of-sms-marketing\/#RCS_Messaging\" title=\"RCS Messaging\">RCS Messaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.trendstechblog.com\/future-of-sms-marketing\/#Conversational_Marketing\" title=\"Conversational Marketing\">Conversational Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.trendstechblog.com\/future-of-sms-marketing\/#One-To-One_Marketing\" title=\"One-To-One Marketing\">One-To-One Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.trendstechblog.com\/future-of-sms-marketing\/#Future_Of_SMS_Marketing\" title=\"Future Of SMS Marketing\">Future Of SMS Marketing<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_SMS_Marketing_Matters\"><\/span>Why SMS Marketing Matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>SMS marketing is an integral part of any marketing strategy because it is one of the easiest and most effective ways to reach consumers. It does not require an internet connection, like social media, or a customer login to view it, like email. More and more <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.trendstechblog.com\/category\/business\/\"><strong>businesses<\/strong><\/a><\/span> are using SMS messaging to communicate with their customers, for example, when sending a notification about household waste collection, which has increased exponentially in recent years. They realize they can leverage that first contact to increase that customer&#8217;s potential sales through targeted text advertising.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"SMS_Marketing_Forecast_Statistics\"><\/span>SMS Marketing Forecast Statistics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you&#8217;re still not convinced that texting is more effective than email marketing or social media, here are some statistics that will change your mind:<\/p>\n<p>The average open rate for SMS marketing is 98% \u2013 For comparison, email has an average of 21.33%, making SMS one of the most powerful marketing tools. Text message response rates are up to 295% higher than phone call responses \u2013 People are more likely to ignore a call than a text message. 50% of customers make a direct purchase after receiving an SMS containing a coupon or discount code \u2013 You can increase your sales simply by sending a targeted SMS to the customer. 75% of customers don&#8217;t mind receiving text messages from businesses if they consent. \u200b\u200b<\/p>\n<p>Give people what they want! If a customer has chosen to receive SMS, they want to know what you offer them. 83% of millennials say they open text messages within 90 seconds of receiving them \u2013 Your message will be viewed within two minutes of being sent. In addition, 77% of consumers say they are likely to positively perceive a company offering SMS messaging as a communication option. People prefer texting, so using an SMS marketing platform will only increase the number of customers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Trends_to_Watch_for_SMS_Marketing\"><\/span>Trends to Watch for SMS Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>New <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.trendstechblog.com\/category\/technology\/\"><strong>technologies<\/strong><\/a><\/span> and changing consumer behavior are paving the way for the future of SMS messaging. As a result, it is expected that more brands will embrace SMS marketing and leverage it to form more personalized relationships with their audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"RCS_Messaging\"><\/span>RCS Messaging<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>RCS messaging, also known as Rich Communication Services, is a modernized version of SMS messaging that incorporates features from texting apps like iMessage and WhatsApp into classic texting. These features include acknowledgments, keystroke <a href=\"https:\/\/tscareer.in\/category\/notifications\/\">notifications<\/a>, images, videos, live notifications, GIFs, and many more that make it easy to showcase your messages. RCS is necessary for marketing via SMS because it allows businesses to interact with their customers one-on-one and send them rich media so they can make an informed purchasing decision.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conversational_Marketing\"><\/span>Conversational Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Brands should ditch the outdated formal and commercial style of messaging. Instead, they should take a more conversational approach and use texting to establish two-way communication with their customers. Below are a few scenarios that would benefit from more conversational SMS marketing.<\/p>\n<p>Welcome Texts \u2013 Sending a heartfelt thank you message to a customer for making a purchase or creating an account on the brand&#8217;s website is a great way to start a conversation with a new customer and keep them coming back.<\/p>\n<p>Abandoned Carts \u2013 This phenomenon occurs when online shoppers have items in their cart but never purchase them. Contacting the customer to remind them quickly brings them back to your site to complete their purchase. But, of course, offering a little discount doesn&#8217;t hurt either!<\/p>\n<p>Event Invitations \u2013 If your business is hosting an event, you can send a personalized text to your customers with an invitation detailing why they could benefit from your event. Product Launch \u2013 Spread the word about a new product launch that your customers would like to have based on their previous purchases.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"One-To-One_Marketing\"><\/span>One-To-One Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Currently, generic language and flat tone make many marketing text messages look like scams. This dissuades consumers from agreeing to receive text messages from companies. In the future, SMS marketing should be more precise about opt-in options and strive to personalize texts to customers and their unique circumstances.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Future_Of_SMS_Marketing\"><\/span>Future Of SMS Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The future of SMS marketing is preparing to be more personalized for the consumer, to offer more engagement between the brand and its consumers, and to be a more transparent interaction in your daily life. It provides a more one-on-one conversation that focuses less on sales and more on building a relationship with the customer to create loyalty, ultimately increasing sales in the long run. Sites like sms-gratuitlook to the future of SMS marketing and offer solutions for over 25 marketing needs, from loyalty marketing to event management to lead generation.<\/p>\n<p><span style=\"color: #0000ff;\"><strong>Also Read: <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.trendstechblog.com\/top-ways-to-transfer-whatsapp-from-iphone-to-android\/\">Top Ways to Transfer WhatsApp from iPhone to Android<\/a><\/span><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SMS marketing has grown in popularity recently, but brands still misuse it. Still, it&#8217;s a powerful marketing tool, and with&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[237,251,140,176],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is The Future Of SMS Marketing<\/title>\n<meta name=\"description\" content=\"SMS marketing has grown in popularity recently, but brands still misuse it. 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